The first step
Enabling your sales outlets to provide their customers 24/7 with full product and marketing information is the first step.
With a full catalogue online, it’s much more interesting to support them to actively inform their local customer base and
help them increase traffic to the shop, both online and offline. That’s where Mail comes in.
Mail allows you to centrally create and design mail templates with general news, specials and promotions. The templates are
published to your sales outlets, who can easily add local content and send out their personalized newsletter to their own client
database. Links automatically redirect to the dealer’s local page!
Mail in the CMC Platform combines the best of both worlds. It’s a great incentive for sales outlets to start growing their local
customer database, without the hassle of designing and setting up campaigns themselves. This creates traffic to their website and
physical shop. You are in control of the look-and-feel of the newsletters and even better, are able to offer spotlight promotion
campaigns in all newsletters to your brands!
Clear reports show template usage per sales outlet and dealers can manage their own mailing lists and reports through their personal portal.
The CMC Platform mail solution is powered by Spotler, a market-leading specialist in e-mail marketing.
It’s possible to include the option to add the dealer’s individual product catalogue to their corporate Facebook page as an Facebook App.
The App offers full product catalogue functionality, even including ordering options if the eCommerce or Full Webshop Add-Ons have been selected.
It’s a great incentive for your sales outlets to start connecting to their customers though social media! Engaging customers leads to increased
traffic, both offline and online.