Additional orders

Independent sales outlets now have an obvious incentive to order all available brands and categories from your business: it’s the easiest way to complete their online product catalogue and marketing tools! The CMC Platform offers the opportunity to visibly disable (‘grey out’) brands or categories not ordered through your business in the individual dealer’s catalogue.

Longtail opportunities

The CMC Platform enables you to offer your primary product range, but also longtail products directly to consumers through your sales outlets, including options for in-store pickup or even drop shipments.

Direct marketing channel

On top of the online/offline, additional brand orders and longtail sales potential of empowering your sales outlets online, the CMC Platform offers a second revenue opportunity. Your brands can now benefit from your connected channel to push their value, brand or action-based marketing content through your sales outlets straight to relevant consumers. They’re in control of the message and its look-and-feel; a valuable spotlight right where consumers can instantly buy their products.

Centralized channel management and market intelligence

The CMC Platform allows you to claim your role as online channel orchestrator and makes it easy to facilitate and control the flow of information from manufacturer to consumer through your retailers. Product, price or campaign updates can be instantly distributed with the push of a button. Measuring results and potentially sharing the resulting market intelligence with channel partners is at your disposal.