Tech Data - Engage Platform

Tech Data - Engage Platform

Being a leading Distributor in IT peripherals in the world, Tech Data came looking for a way to improve their contribution to their dealers and vendors alike. Prerequisites for a solution were scalability, the ability to work with a large number of different vendors, and dealers should be able to have a customized online catalogue with shop functionality. Moreover, the solution should provide a care-free solutions to facilitate online dealer profitability.

Our Proposal

CMC-engage connected the value chain for Tech Data. Dubbed TD Engage, all dealers are offered the opportunity to make use of a fully automated online catalogue, which includes product details, images and value content for the selected brands, with customizable look-and-feel. The catalogue is ready to be added to the existing dealer site in only three clicks, and the service is free of charge. Moreover, fully designed e-mail marketing campaigns, a Facebook catalogue app and eCommerce options (order and pay directly from the catalogue, including drop shipments) are available to dealers. Reseller who do not have a webshop can also use the platform to create a full webshop, with all the functionalities of the productfinder + ecommerce functionalities + website management. For vendors, unique direct marketing opportunities (banner positions, e-mail marketing, etc.) are available.

Results

TD Engage is a very successful addition to the Tech Data proposition and has been launched in both Europe and the US, supporting automatically generated content in all applicable local languages.

Project Details

Sector: IT

Role: Distributor

Scope of project: Global

Website: https://www.techdata.com

Related Works.

CMC PRODUCT CATALOGUE

Vloerenwijzer - Floorfinder

The WAM

OUR CLIENTS - TECHDATA

CMC Brand Marketing

About

Channel Media Company is passionate about Retail. With over 15 years of retail and online experience, we’re the leading partner in adding online business to traditional retail value chains with care-free, full service Click & Bricks solutions which allow the Retailer to compete online.

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