a win-win for both your sales outlets and suppliers/brands

The CMC Platform is an online toolbox designed for central organizations like distributors, wholesalers, retail service organizations and franchisors. Setting up the CMC Platform for your value chain creates a win-win for both your sales outlets and suppliers/brands, and often a profit center for yourself. The typical revenue model comprises of three core income streams.

1. You add turnover by selling higher volumes through adding online sales opportunities for your sales outlets. In unbound value chains, the added value you’re presenting with the CMC Platform results in new sales outlets signing up and existing sales outlets ordering additional brands to complete their online product catalogue.

2. Generally, the basic product catalogue is offered to sales outlets free of charge by the central organization. For add-ons and marketing tools, you can decide to charge a periodical license fee to sales outlets which can include a mark-up on the CMC Platform rates.

3. You can decide to offer brand marketing options to your brands/suppliers which can include a mark-up on the CMC Platform rates.


Channel Media Company is passionate about Retail. With over 15 years of retail and online experience, we’re the leading partner in adding online business to traditional retail value chains with care-free, full service Click & Bricks solutions which allow the Retailer to compete online.

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Channel Media Company

Westplein 6
3016BM Rotterdam
The Netherlands
Tel: +31 (0)10 7420 830
Fax: +31 (0)10 7420 835