Willard Bros. has been a well-known national wholesaler of home textiles in the Netherlands for years. With an extensive range of carpets, curtains and haberdashery,
Willard Bros. aims to provide optimal support and advice to professional home decorators. However, the product range wasn't available at the product level on most dealer
websites. Dealers indicated the investments associated with building and maintaining an online catalogue discouraged them from offering full product information,
let alone a tempting call-to-action, on their individual websites. Willard Bros. started looking for a solution to simultaneously serve consumers with full product
information on dealer websites, generate leads through a call-to-action and offer vendors the opportunity to present themselves at the dealer level with marketing
and value information.
CMC Engage enables Willard Bros. to offer dealers an individual online product catalogue, which can be added to the existing dealer website with only 3
clicks. The 'Floorfinder' allows consumers to browse and select the desired product online, and allows them to conveniently request additional information
or a product sample from the dealer. Dealers can select their brands and product categories in the catalogue creation process, as well as their preferred
catalogue design for their existing website (pop-up or integrated). Available brands which haven't been ordered by the dealer yet can be turned on in the
Floorfinder by Willard Bros. on the dealer's request, which offers commercial opportunities. Brands are offered the option to put a spotlight on their
products in the catalogues using banners and/or value content.
Sector Home textiles Role Wholesaler Scope The Netherlands WebsiteWillard.nl
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Channel Media Company is passionate about Retail. With over 15 years of retail and online experience, we’re the leading partner in adding online business to traditional retail value chains with care-free, full service Click & Bricks solutions which allow the Retailer to compete online.