The Microsite is a brand marketing spotlight within all product catalogues you can now offer available to your suppliers. Brands no longer have to worry about the way their carefully created identity is used on the digital shop floor: they’re in charge of the Microsite’s look-and-feel and content. Microsites typically include 1 to 10 pages of value content about innovations, available technology or product selection wizards and can include content types like text, video, downloadable PDFs, images and so on. With the Microsite, customers are well-informed and can select (and buy) the right product at their local dealer straight away!
Product Highlights are a great way to let brands draw attention to their products over competitive models in all product catalogues at once. Examples of product highlights are front page/top of the list publication and image overlays. As it’s a well-known fact customers are likely to look at the top search results first, it’s a great way to promote products and increase product turnover right at the digital shop floor.
What’s different about the banner you’re able to offer your suppliers is that it’s purely and solely targeted at a relevant audience. Consumers are visiting your sales outlet’s website and product catalogue all have a reason to be there: they’re looking for something. That’s why including a centrally designed banner in all product catalogues is a valuable marketing tool to engage consumers, right at the digital shop floor.
Brand marketing campaigns are a valuable tool for your brands to for example introduce new products or publish promotions through all participating dealers at once. It’s direct-to-consumer marketing reach in the most relevant target group! Campaigns can be initiated by your organization or are offered to and designed in conjunction with suppliers. They generally include a mix of marketing tools available in the CMC Platform, such as Mail, Banners and Product Highlights. It’s the perfect way to promote a brand’s message through all sales outlets at once, with the subsequent opportunity for local conversion: buy now! All brand marketing tools include statistics and reporting through the central CMC Platform portal.